Emma Pezzack is founder of FutureNatural, an online beauty store devoted to the finest organic and natural products in the world. Voted “Green Girls Fantasy” by Teen Vogue, “Best Online Beauty Store” by Treehugger, and “Our Favorite New Store” by Nylon Magazine.
Live well. Do good. Look gorgeous. What divine darling wouldn’t want that motto? Well, natural beauty extraordinaire, Emma Pezzack, turned the sweet saying into an online dream store for the best organic and natural brands in the world – think “Sephora” for a generation that wants the glam without the gross chemicals lurking in most of our conventional beauty products.
Emma grew up on an organic on a farm in Australia and then moved to New Zealand where ‘green’ is a way of life for many. She eventually shifted her sights to Sydney where she began to train at the world-renowned school for makeup artistry, Film Makeup Technology.
As a makeup artist and eventual Fashion Stylist/Creative Director, and with more than twenty years spent working directly in the beauty and fashion industries, she’s been involved in everything from fashion editorial to TV commercials, fashion magazine covers, and print advertising and packaging.
Throughout her diverse career she has been responsible for applying makeup to hundreds of womens’ faces and in doing so became increasingly alarmed and uncomfortable with the chemicals (often carcinogenic ones – eek!) in our everyday personal care products and beloved cosmetics brands.
Armed with her expertise and a desire to empower others to become aware of how their purchases affect their overall health, their environment, and cute and innocent animals, her online mecca for all things naturally gorgeous, Futurenatural, was born.

In conjunction with her sleek and ever-informative Futurenatural blog, Emma is committed to showcasing the most stellar trends, brands, and product reviews while offering savvy surveillance from the modern side of organic and natural beauty.
Knowing that the body identifies organic and natural ingredients as sources of nutrients and absorbs them accordingly, Emma ensures that every product sold on FutureNatural is as safe as it is effective, luxurious, beautifully designed and of course, sexy.
Some of Emma’s favorite lines include Kahina Giving Beauty, which is handmade in Morocco, Strange Invisible Perfumes, which are unbelievably exquisite and free of the petrochemicals and neurotoxins (that would be stuff that messes with our nerve function and stuff made from petroleum – ewww!) found in most perfumes. She also can’t live without the All Nighter hair powder which is an essential for every maven in need of a morning after fix now and again.
So what are you waiting for? Tis’ the season for cheer and gifts from the heart so go Futurenatural and enjoy the absolute best natural brands from all over the world.
***Special Offer*** All orders over $35 will receive a free nail polish of your choice (value $7) Simply choose your color, add it to your shopping cart & voila – it’ll ship free! (Note: The price will show up during checkout but customers will NOT be charged during processing). Please also use code “ANDIRA” during check out for the next 72 hours only for the promotion to apply!